Quick Fact: The refreshing and minty taste of toothpaste was originally constructed…

The refreshing and minty taste of toothpaste was originally constructed as a marketing technique, in which our subconscious minds learned to anticipate the tingling sensations of citric acid, mint oil, and other chemicals as a sign that our mouths were ‘clean’, thus creating a habit loop.. Ref: www.slate.com/articles/arts/culturebox/2012/02/an_excerpt_from_charles_duhigg_s_the_power_of_habit_.html

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